The Objective

To increase brand awareness for Pompadour Herbal tea and product awareness for the following range "6 Erbe", "Drenante" and "Depurativa

The Campaign

Distribution of 230,000 leaflets with samples, targeting households located within the catchment areas of Esselunga supermarkets. 

Distribution focused on target penetration within a specific radius and drive time. The leaflet and sample were only delivered to private letterboxes and not common ones.

The Results

Pompadour were very pleased with the results which exceeded their expectations.