Repsol wanted to inform its customer base and potentially new clients that it was introducing new lower rates.

The Objective

To communicate about the launch of a new lower electricity rate, which would directly impact costs for users.

This campaign was set up as a joint national campaign with all Repsol distributors.

With an original format of a stopper placing the bulb outside the mailbox


The Campaign

We started the campaign in one province as a test and after receiving excellent results from it, it was decided that coverage would be extended to the entire Spanish territory.

The Result

Users appreciated being informed about this change in rates and of course receiving a lightbulb.