By prioritizing sustainability, brands can not only align with the values of these generations but also make a positive impact on the environment. Both groups believe in the importance of sustainability and are making changes in their daily lives to reduce their environmental footprint. Despite economic challenges, they are committed to making sustainable choices.
It's time for brands to step up and meet the demands of these conscious consumers.
Retailers need consumer trust to innovate! EuroCommerce, Europe's retail voice, says consumer trust is crucial for the industry's digital transformation and green initiatives.
A new survey reveals a growing preference for sustainable packaging options:
Despite increased spending, a new survey finds middle-class shoppers feel underserved by retailers:
The ground beneath your feet is shifting. The consumer industry, once a bastion of stability, is facing unprecedented change driven by economic, social, and technological forces. Past successes won't guarantee future triumphs.
Companies are increasingly aware of their responsibility to safeguard their customers' data and protect their privacy.
As a result, organisations are now structuring their businesses with privacy in mind - with the goal of going above and beyond the latest regulations to meet customers' expectations.
As inflation continues to impact shoppers’ decisions ahead of the holiday season, retail marketers are tasked with turning to proven channels such as mailed offers to reach consumers.