- Supermarket discounts are soaring: Nearly 30% of grocery sales in the UK were on promotion in April, the highest level since June 2021 (excluding Christmas).
Almost a third of supermarket sales made under promotion
How Europe's Supermarkets Marked April Fool’s Day
April 1st isn't just for pranks among friends! Get ready for some chuckle-worthy ads as we dive into the world of European supermarkets on April Fool's Day. From feline-friendly beverages to musical checkouts, prepare to be surprised by the creative ways these grocery stores joined in on the fun.