One annual event has been the top day for consumers to install a new shopping app for over a decade - Black Friday. According to analysis by Airship of over 60 million new shopping app installs between Oct 1 - Nov 27, 2023 (Cyber Monday):
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Black Friday saw double the daily average install rate compared to October
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6 of the top 7 peak install days were Nov 19-25, more tightly grouped than prior years
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This peak week saw 40% more installs than the weekly October average