- Supermarket discounts are soaring: Nearly 30% of grocery sales in the UK were on promotion in April, the highest level since June 2021 (excluding Christmas).
Almost a third of supermarket sales made under promotion
Ocado Leads Online Grocery Surge in UK
Ocado remains king of online grocery! Kantar data shows it's the UK's fastest-growing retailer (12.5%) for the 12 weeks ending April 14th, outperforming the overall online market's 6.8% growth. Lidl (9.1%) and Aldi (2.8%) also saw impressive sales gains.
Good news for shoppers: grocery price inflation continues to drop (3.2%), fueled by a rise in promotions (29.3% of items on offer!). This helped customers save £1.3 billion in the last four weeks.