A new survey reveals a positive shift in consumer sentiment towards in-store shopping:
- Increased Confidence: More consumers feel comfortable shopping in-store, despite ongoing economic challenges.
- Mobile's Key Role: Mobile devices are playing a crucial role in influencing in-store shopping decisions, with 70% of shoppers using their phones while in-store.
- Enhanced In-Store Experiences: Retailers are investing in technology and personalized services to create a more engaging in-store experience.
In-Store Shopping is Back in Vogue!
