A recent study reveals that Generation Z is poised to become the most influential consumer generation. With their growing purchasing power and unique preferences, Gen Z is reshaping the retail landscape.
Key takeaways:
- Digital Natives: Gen Z is highly tech-savvy and relies heavily on digital platforms for shopping and research.
- Influencer Culture: Social media influencers play a significant role in shaping Gen Z's purchasing decisions.
- Sustainability Focus: Gen Z prioritizes sustainability and ethical brands.
Gen Z: The Future of Consumer Spending
