Christmas shopping season is here, but how well do retailers really know their customers? While 81% of companies believe they understand their customers, only 46% of customers agree.
The challenge? Fragmented data that can’t be activated for true personalization. Yet, the holidays are when brands need to get it right. Consumers are browsing e-commerce sites, searching for the perfect gift. If brands can’t deliver tailored experiences, they risk abandoned carts and missed opportunities.
Here’s how to turn data into delight this season:
The Christmas retail data goldmine: Unlock personalization at scale
