Black Friday continues to play a pivotal role in driving retail performance, and the end of 2024 was no exception. According to an article from ESM Magazine, retail sales saw a significant boost thanks to Black Friday spending.
This annual shopping event has become more than just a day of discounts; it's a key moment for retailers to engage customers, clear inventory, and drive year-end results. Strategic promotions, omnichannel experiences, and seamless digital integration played a crucial role in this year's success.