The UK retail landscape this Christmas showcased fascinating shifts, with Tesco, Sainsbury's, and Lidl emerging as the key winners, according to the latest Kantar data.
Tesco maintained its stronghold with a 27.1% market share, leveraging its Clubcard loyalty scheme and competitive pricing to secure its position. Sainsbury's followed closely, benefiting from strategic promotions and premium product offerings. Meanwhile, Lidl continued its impressive growth trajectory, attracting value-conscious shoppers with its quality and affordability.