The findings from the Pan-European Consumer Research - 2025 are compelling.
Are printed leaflets still relevant in driving consumer decisions?
Are printed leaflets still relevant in driving consumer decisions?
The findings from the Pan-European Consumer Research - 2025 are compelling.
This in-depth study of European consumer attitudes confirms that leaflets remain powerful purchase influencers. Consumers consistently find them helpful and informative. Crucially, the research indicates leaflets are particularly useful for introducing new products and services. This underscores their ongoing value in the marketing mix, helping brands cut through the noise and connect with potential customers effectively.