A recent survey featured by Chain Store Age reveals a striking 85 % of consumers are anxious about rising grocery costs amid inflation, supply‑chain pressures, and tariffs.
Much like food retail, door‑drop campaigns are proving vital for brands to stay top of mind and wallet-conscious during economic uncertainty:
- Targeted savings outreach With households cutting grocery purchases and favoring discounts/private brands, geo‑targeted mailings let marketers deliver hyper‑relevant offers (e.g., bundle deals, vouchers) directly to budget‑concerned consumers.
85 % of global consumers are worried about grocery prices - what this means for our industry
