According to a recent study by the Research Institute of Retail Consumer Goods (IELKA) for April 2025, Greek supermarkets continue to offer unmatched value compared to their European peers:
- Germany: 54% higher average basket
- France & UK: 33% higher
- Italy: 23% higher
- Spain: 18% higher
- Romania: 14% higher
- Portugal: 10% higher
New Insight: Greek supermarkets leading on affordability
