Product sampling is transforming - with automated vending machines taking centre stage.
According to the latest ESM Magazine, digital sampling solutions are gaining traction in Europe, driven by labour shortages and retailers’ pressure to innovate while containing costs.
Why it matters for ELMA Europe and our retail partners:
- Automation meets sampling: These smart “freebie machines” help reduce staffing needs while delivering consistent customer experiences .
The Future of Product Sampling: The Rise of the "Freebie Machines"
