New research reveals a fascinating shift: 1 in 3 consumers (34%) are open to letting AI shopping assistants make purchases for them, while 38% appreciate personalized recommendations and 31% value the speed they bring—but 66% still prefer to make decisions themselves -
Key trends include:
- Trust is fragile: Over half of consumers worry about data privacy, and many are frustrated by poor AI recommendations or chat experiences
The Rise of AI Shopping Assistants: Consumers Are Listening - But Still in Control
