Even in the Age of AI As Procter & Gamble reminds us, while AI is transforming marketing, the core principles of great brand-building remain unchanged:
- Know your consumer.
- Communicate clearly and consistently.
- Invest in creative that drives long-term growth.
Technology may change the tools, but not the truths. AI can accelerate insights and efficiency, yet it’s human understanding and message clarity that truly connect.
P&G: The Fundamentals of Marketing Still Matter
