A new analysis from Chain Store Age argues that traditional loyalty programs need a reset. In the age of AI, points and discounts alone no longer create meaningful loyalty but personalisation, relevance, and emotional connection do.
Here’s how smart retailers are redefining loyalty:
- Using AI to understand why customers buy, not just what they buy
- Building experiences that feel personal, timely, and human
- Integrating data across channels to create seamless engagement
Rethinking Loyalty in the Age of AI
