Retailers Double Down on AI: Big Investments Aim for Innovation and Personalization

  • Retailers plan to invest heavily in AI this year, with many doubling their IT budgets.
  • Survey finds AI is seen as a driver of innovation, reduced risk, and sales growth.
  • Top challenges include ensuring data accuracy, cybersecurity, and privacy.
  • AI is being used to improve customer experience, personalize marketing, and develop new products.

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