Study

Retailers, take note! A new BCG & WRC study shows a stark contrast:

• Innovation leaders invest 13% of revenue, see 21% ROI.
• Lagging retailers invest 3%, see only 9% ROI.

The message? Innovate heavily or get left behind. Top priorities for innovation leaders:

Consumers will increase spending by 7% this year, allocating an average of $1,530 for gifts, travel and entertainment, according to PwC’s “Holiday Outlook 2023.”