One annual event has been the top day for consumers to install a new shopping app for over a decade - Black Friday. According to analysis by Airship of over 60 million new shopping app installs between Oct 1 - Nov 27, 2023 (Cyber Monday):
Black Friday saw double the daily average install rate compared to October
6 of the top 7 peak install days were Nov 19-25, more tightly grouped than prior years
This peak week saw 40% more installs than the weekly October average
Retailers think they're winning on customer experience, but data tells a different story:
The key to closing the gap?
The physical shopping experience is becoming increasingly more digital, and the digital shopping experience is translating into real-world, in-store engagement more than ever before. This new “phygital” frontier is now table stakes for many retailers, and adopting a successful phygital strategy can pay major dividends in everything from customer satisfaction and loyalty to increased sales and decreased returns
A new survey reveals how many holiday shoppers overall would consider using artificial intelligence (AI) — and as well as which generation is most open to the technology.