While consumers are embracing e-commerce and social media marketplaces, a trust gap exists with sellers hesitant about these platforms. A Chubb survey reveals 85% of consumers trust social media marketplaces, yet sellers express concerns around inventory management, security, and payment processing. Despite their trust, consumers also share concerns, facing issues like fraud, lost payments, and damaged goods. The article delves into this contrasting perspective, highlighting the need for building trust in the digital shopping world.