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  • Boomers and shopping preferences
    What do Baby Boomers really value when shopping for groceries?
    According to a recent survey by The Feedback Group, their preference for traditional supermarkets remains exceptionally strong — scoring a satisfaction rate of 4.39 out of 5, the highest across all…
    10.07.2025
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  • Kaufland Expansion Romania and Moldova
    Kaufland Sets Its Sights on 250 Hypermarkets in Romania & Moldova by 2030!
    As shared by ESM Magazine, Kaufland is accelerating its growth, aiming to reach 250 hypermarkets across Romania and Moldova by 2030.  That means over 50 new stores in the next five years—…
    09.07.2025
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  • Top 10 Croatian Retail Chains
    Top 10 Supermarket Chains in Croatia – A Dynamic Retail Landscape Unveiled!
    New data from ESM Magazine highlights a surge in CRO's FMCG sector — a 10.5% boost in revenue to €8.24 billion in 2024, driven by strong consumer spending, real wage growth, and shifting retail…
    09.07.2025
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  • European Retail Fragmentation
    Fragmentation is the new normal in European retail
    A recent dunnhumby study highlights how growing fragmentation is reshaping the retail landscape from consumer preferences to digital disruption and supply chain complexity. For marketers and retail…
    08.07.2025
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  • Generational Divide Using AI tools
    Study Reveals Generational Divide & Gen‑AI in Retail
    According to Chain Store Age via eMarketer, interest in generative AI shopping tools has exploded—up 223% since 2023—with 69% of U.S. consumers now using AI assistants when shopping, and…
    07.07.2025
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  • Shoppers Outlook How consumers are responding to uncertainty
    How Are Consumers Responding to Economic Uncertainty?
    As inflation and global challenges continue to reshape spending habits, recent research shows that while consumers are cautious—they’re not cutting back entirely. 🔹 Discretionary spending is under…
    07.07.2025
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  • E Leclerc Kantar France Retail Report
    Independent Retail is Driving Growth in France!
    According to the latest Kantar data, E.Leclerc continues to lead the French grocery market with a 23.1% market share. But what’s even more exciting? The strong performance of independent and…
    03.07.2025
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  • AI Shopping Assistant
    The Rise of AI Shopping Assistants: Consumers Are Listening - But Still in Control
    New research reveals a fascinating shift: 1 in 3 consumers (34%) are open to letting AI shopping assistants make purchases for them, while 38% appreciate personalized recommendations and 31% value…
    02.07.2025
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  • UK Shoppers leisure time
    Grocery Shopping = Leisure Time?
    A new study shows that grocery shopping has overtaken traditional free-time activities for UK consumers. Surprised? We’re not. In an era of experience-driven retail, the supermarket is becoming more…
    30.06.2025
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  • Sampling New era with rise of freebies machines
    The Future of Product Sampling: The Rise of the "Freebie Machines"
    Product sampling is transforming - with automated vending machines taking centre stage. According to the latest ESM Magazine, digital sampling solutions are gaining traction in Europe, driven by…
    27.06.2025
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  • Deloitte Consumer Signals
    Deloitte Alert: Price isn't everything – consumers are shifting their focus to long-term value
    According to Deloitte, shoppers are now backing brands that deliver “more value for the price”—not just the lowest ticket price. Key Insights: - Value > cheap: Brands relying solely on low prices…
    25.06.2025
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  • Greek supermarkets lead on affordability
    New Insight: Greek supermarkets leading on affordability
    According to a recent study by the Research Institute of Retail Consumer Goods (IELKA) for April 2025, Greek supermarkets continue to offer unmatched value compared to their European peers: -…
    25.06.2025
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