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  • Online Shopping Inflation Better Value
    Study: Inflation-weary consumers turning online for better value
    Most consumers are prioritizing value over brand loyalty — and they are going online to find it.
    02.02.2023
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  • Customers have issues with unprepared staff and lack of product knowledge
    Here’s what customers don’t like about stores
    Shoppers are returning to stores, but it doesn’t mean they’re happy with the experience. 
    30.01.2023
    Read more
  • Salesforce Customers Spending Money Retailers
    Customers will spend money with retailers who offer these features
    Consumers are reassessing their retail spending, but will shop at retailers that provide the right type of customer experience.
    27.01.2023
    Read more
  • Analysis Retail Outlook 2023
    Analysis: Retail Outlook 2023
    After two years of frenetic activity fueled by a post-pandemic recovery, retailers are expected to confront a tougher operating environment in 2023. Growing headwinds include rising inflation,…
    25.01.2023
    Read more
  • Newspaper Advertising
    How three brands achieved creative effectiveness in regional news brands
    Coca-Cola, Cumbria University and Edinburgh Zoo were the most creatively effective regional press ads over the closing months of 2022, according to Kantar’s ‘The Works’ study.
    23.01.2023
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  • Retail Outlook Deloitte
    Deloitte: Retail’s three hot-button issues — and biggest challenge — in 2023 are …
    The retail industry should expect more of the same — constant change — in 2023.
    16.01.2023
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  • Meta Data Science Short Long Term ROI
    Why cross-channel campaigns are the way to build profitable brands
    When marketers question their own assumptions about channels, data reveals advertising delivers more long-term ROI than previously thought, particularly from cross-channel campaigns.   …
    11.01.2023
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  • Technology Challenges in 2023
    Retail Tech predictions for 2023
    Experts from several retail technology companies gazed into their crystal balls to provide a view of what the industry will experience in 2023 and beyond.
    06.01.2023
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  • Wishing you a Happy New Year
    ELMA Wishes you a Very Happy and Healthy New Year
    We look forward to sharing our latest doordrop market research, trends and working with you in 2023. Wishing you all the best in the New Year! 
    02.01.2023
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  • Doordrop Trend Analysis 2010-2021
    ELMA publishes today its 12th year analysis of European door drop media spend and usage across 14 countries.
    Doordrop Media is still strong and has received an influx of new volumes •Total door drop volume across 14 markets is estimated at 97 billion items in 2021 •Total door drop media spend…
    02.01.2023
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  • JIC Mail Q3 Results Mail Effectiveness
    JICMAIL Q3 2022 results: With a quarter of a million mail items now measured JICMAIL reveals significant increases in mail engagement and effectiveness in Q3 2022 as the cost of living crisis deepens
    London, December 2022 – JICMAIL, the joint industry currency for ad mail, has today released the latest results from its panel-based mail planning system, which reveals that there has been a…
    30.12.2022
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  • Omnichannel Fulfillment
    2022 Omnichannel and Fulfillment Benchmark Report: Stores Become Last Mile Staging Grounds as Retailers Pursue Convenience
    While the pandemic is finally coming to an end, the way it forever altered shopper behavior remains clear: shoppers expect a seamless experience from site to store, and retailers are continuing to…
    23.12.2022
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