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Action’s latest Q1 2026 results tell a very clear story: net sales up 14% to €4 billion, like-for-like sales up 3.6%, and 22.2 million customers visiting stores every week. The retailer has also…

It is becoming the engine room of ecommerce. A new study shared by Chain Store Age shows that one in four online orders is now fulfilled through a physical store and this is expected to rise to…

Carrefour, JCDecaux, Carmila and Unlimitail have announced a new retail media alliance in France, combining shopping malls, DOOH screens, transactional data and programmatic activation across more…

We are now just days away from welcoming ELMA members and partners to Palazzo Caracciolo for our 2026 Annual General Meeting. The programme ahead will cover strategic priorities, member updates,…

But the real story is where and how shoppers are choosing to spend. According to Worldpanel by Numerator, French consumer spending rose by 0.9% in the latest four weeks, driven by increased purchase…

And too often, it is still treated as “just social media.” Social media is where customers tell us what they love, what frustrates them, what influences them, and what they expect next. A recent…

Kesko’s Q1 performance in Finland is a good reminder of that. The retailer reported net sales growth of 7.1% to €3.03 billion, while its grocery division saw growth in sales, profit and market share…

Last week, ELMA reached an exciting milestone: 1,000 followers on LinkedIn. For a small organisation with a very specialised focus, this is more than just a number. It is a sign that the…

For years, Aldi and Lidl were often spoken about as if they were interchangeable: German roots, no-frills stores, sharp pricing, private label dominance. But the UK grocery market is showing…

But for retailers, it is really a test of relevance. According to new research, quality is the top driver of Mother’s Day gift choice, selected by 51% of shoppers. Personalisation follows at 22%,…

Marketing does not need more channel hype. It needs more channels that pay back. That is why the ROI case for door drops is worth paying attention to. When you combine strong engagement,…

One of the biggest myths in marketing? That door drops are broad, blunt and untargeted. In reality, the opposite is true. Today’s door drop campaigns can be shaped using geodemographic,…