Blog

As 2024 draws to a close, we want to take a moment to thank our valued European members and their customers for another year of partnership, collaboration, and innovation. Your commitment to…

Retail is evolving at lightning speed, and Placer.ai's insights highlight the seven key trends set to shape the industry in 2025: 1️⃣ Shopping Centers are making a comeback! With strategic…

With today’s ever-evolving media landscape, creative fragmentation is becoming the new norm. Brands are being challenged to deliver consistent messaging across an increasing number of platforms,…

Christmas marketing has always been about more than selling—it’s about creating moments that matter. Over the decades, brands have captured the holiday spirit through storytelling, tradition, and…

The holiday season is in full swing, and brands are pulling out all the stops to connect with us through their Christmas ads! From tear-jerking moments to laugh-out-loud campaigns, these ads are more…

As we gear up for 2025, Acosta Group highlights key trends that will shape consumer behaviors and retail strategies: 📱 Seamless Omnichannel Shopping The lines between online and offline shopping…

A recent analysis highlights an interesting consumer trend in the UK: while 2024 has brought economic challenges, shoppers are still making Christmas a priority. According to research, many…

This year's report provides an in-depth look at key trends shaping the door drop marketing landscape across 15 European markets. Despite economic pressures and the digital surge, our findings reveal…

The article "Is Cash Making a Comeback?" highlights an intriguing trend: despite the surge in digital payments, cash remains a significant preference for many consumers. In a world of digital…

Despite economic challenges, Spanish consumers are set to spread the holiday spirit this year! According to a recent survey, 75% of Spanish shoppers plan to maintain or increase their Christmas…

As the holiday season approaches, nothing signals its arrival quite like the iconic Coca-Cola Christmas trucks. Since 1995, these gleaming convoys of festive lights have become a staple of the season…

AI is no longer a future trend—it’s here, and it’s reshaping the retail industry. According to a new Riverbed survey, 96% of retail leaders agree that AI will significantly enhance digital…