While grocery price inflation dips, UK shoppers remain cost-conscious:

  • Trading down and promotions: Nearly 80% are buying cheaper groceries and two-thirds rely on promotions.
  • Sales rise on value items: Premium private label options see fastest growth in nearly 3 years.
  • Online grocer Ocado thrives: Sales rise 9.5% fueled by voucher campaigns.
  • Discounters hold strong: Lidl leads with an 8.8% sales increase, while Aldi grows 3.1%.

The report suggests a cautious consumer spending environment despite some improvement in grocery price inflation.