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  • JICMail Mail engagement and effectiveness
    Mail engagement and effectiveness reached their highest level in a year
    Q1 2023 results reveal that despite another challenging quarter for consumers, a greater proportion of mail was engaged with than at any point in the previous year, and a greater proportion resulted…
    31.05.2023
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  • Print Power Printed doordrops under threat
    Printed door drops are a powerful sales driver. So why are they under threat?
    Door drop media is one of the most commercially successful print channels, but like all print media, it’s facing increasing challenges and resistance. In Part I of our Door Drop Series, Print Power…
    30.05.2023
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  • Budapest AGM
    The ELMA AGM in Budapest is only a week away!
    On May 10 and 11, all ELMA members will be gathering in Budapest for our AGM in order to showcase our know-how, expertise, also latest success stories. During those 2 days of roundtable discussions,…
    03.05.2023
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  • Environmental Impact when purchasing food items
    Earth Day: Close To A Half Consider Environmental Impact While Purchasing Food
    Close to a half of shoppers (42%) consider the environmental impact while purchasing food items, according the latest data from management consulting firm Kearney's 2023 Earth Day…
    25.04.2023
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  • Inflation Slow Demand Concerns for Retailers
    Inflation, Slow Demand Still The Top Concerns For Retailers Globally: Survey
    Despite initial signs that price rises are slowing, retailers globally are still worried about inflation dampening consumer spending, according to a survey of retail decision-makers…
    25.04.2023
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  • Shopping Woman
    Survey reveals online shopping habits of Gen Z
    According to the Q1 2023 Consumer Trends Report from e-commerce platform Jungle Scout, 43% of surveyed Gen Z consumers start their online product searches on TikTok, a higher number than those…
    04.04.2023
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  • Shopper Summer Woman
    Consumers plan to shop early for summer items
    That’s according to a survey by customer-led marketing platform Optimove, which found that while 56% of consumers plan to shop for summer items in May and June, they are ready to act on related sales…
    31.03.2023
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  • Shopper Sustainability Millennial
    How much do consumers care about sustainable shopping?
    According to the Blue Yonder 2023 Sustainability Survey of consumers, 48% of respondents said they have developed an increased interest in sustainability over the past year, while 44% said it…
    31.03.2023
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  • Male Shopping on mobile
    Retail 2030: What do shoppers expect?
    More than 80% of respondents will expect experiences curated just for them by 2030, according to the survey of 1,000 consumers from consumer financing company Synchrony, Interestingly, 62% of…
    29.03.2023
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  • Accenture Online Shopping Generations
    Accenture: 1B online shoppers entering market — here’s where from
    Millennials, Gen Z and Gen Alpha consumers will emerge during the next decade in eight fast-growing countries, signaling a need for companies to reinvent their digital commerce strategies.
    29.03.2023
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  • AI Automation Customer Service Generations
    Consumer views on customer service automation vary by generation
    According to a new survey from artificial intelligence (AI) platform InRule, younger consumers in general have a more favorable view of customer service automation than older consumers. 
    20.03.2023
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  • Brands User Profiles Targeting
    The law of brand user profiles: The sharpest nail in the coffin of hyper-targeting
    Data shows B2B brands, like B2C, generally serve the same customers, which demonstrates the wisdom of marketing to every buyer in your category.
    15.03.2023
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