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  • FMCG Kantar Report France
    French Shoppers Are Spending More on FMCG – What Does It Mean for Brands?
    According to the latest data from Kantar, FMCG sales in France rose by 4.3% in value during the four weeks ending April 14, with volumes also ticking up by 0.6%. This marks a pivotal moment for…
    15.05.2025
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  • Targeting and segmentation
    Is Your Marketing Team Equipped for Effective Segmentation and Targeting?
    A recent survey by Marketing Week reveals that over half of marketers identify a skills gap in segmentation and targeting within their organizations.  In today's data-driven landscape, the…
    14.05.2025
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  • 2025 Digital Media Benchmark Report
    2025 Social Media Industry Benchmark Report
    We’ve been eagerly awaiting insights from the 2025 Social Media Industry Benchmark Report. This report surveyed thousands of brands across 14 industries, providing crucial benchmarks for optimizing…
    13.05.2025
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  • Resilience in Retail
    Retail Reinvention: A Must-Have Mindset in 2025
    The retail landscape isn’t just evolving—it’s transforming at speed. From shifting consumer expectations to tech-fueled disruption, reinvention is no longer optional. It’s essential. We believe the…
    13.05.2025
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  • Trinity College Dublin
    Irish Easter Sales Surge Sets the Scene for ELMA’s Dublin AGM!
    Kantar's latest report shows a 6.9% boost in Irish grocery sales, driven by a late Easter and increased in-store promotions. This momentum is a clear sign of the resilience and innovation driving…
    09.05.2025
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  • AI reshaping Customer Experience
    AI is Reshaping Retail Customer Experience — Are You Ready?
    A recent survey by Chain Store Age reveals that 64% of consumers believe AI will enhance the quality and speed of customer experiences in the next 2–3 years . This underscores a significant shift in…
    08.05.2025
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  • In Store Ads
    In-Store Retail Ads Drive Real Results
    A new survey reveals that in-store retail media is not just surviving—it’s thriving. Consumers are noticing retail ads, engaging with them, and crucially, making purchases as a result. - …
    05.05.2025
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  • UK Supermarket Sales Surge
    UK Supermarket Sales Surge Amidst Strategic Pricing and Promotions
    In the latest four-week period ending April 20, UK supermarkets experienced a notable 9.6% increase in grocery sales, as reported by NIQ. This growth is attributed to a combination of factors,…
    01.05.2025
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  • When retailers stop using flyers
    What really happens when retailers stop using store flyers?
    A bold move by major European retailers to cut print flyers in favor of digital alternatives has led to a surprising outcome: consumers are not ready to let go of print. In fact, research shows that…
    30.04.2025
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  • Flowers on Mother's Day
    Mother’s Day Spending Hits Record High – What Retailers Need to Know
    This year, Mother’s Day spending is projected to reach a record $23.6 billion, with consumers averaging $186.39 each—a notable increase from last year’s $172.22 . Jewelry and personal services are…
    29.04.2025
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  • NRF Paris Retail Week
    NRF 2025: Retail’s Big Show Europe is coming to Paris!
    We’re thrilled to share that from 16–18 September 2025, the retail world will converge at Paris Expo Porte de Versailles for the inaugural NRF 2025: Retail’s Big Show Europe. This landmark event, a…
    28.04.2025
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  • Customer Loyalty
    Delivery Speed and Product Availability: Key Drivers of Customer Loyalty
    A recent survey highlights that delivery speed and product availability are paramount in influencing repeat online purchases. Consumers now expect swift deliveries, with many considering two days or…
    24.04.2025
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