As inflation continues to impact household budgets, a recent survey highlights that rising grocery prices remain the top concern for shoppers. Consumers are adjusting their behaviors, prioritizing…
Retailers leveraging GenAI tools are seeing a 15% surge in site traffic, proving that AI-powered content is reshaping the e-commerce landscape. From personalized shopping experiences to…18.03.2025
A recent study by Circana highlights that older shoppers now account for 60% of FMCG spending in Italy, with their purchasing power and brand loyalty shaping the market. As this demographic grows,…17.03.2025
ELMA Europe is highlighting a fascinating new report from JICMAIL: "Mail: The Super Touchpoint". This report makes a strong case for re-evaluating the role of mail in today's marketing landscape,…14.03.2025
AI is transforming how consumers search for and discover products online even if they ultimately make their purchases in-store! A recent survey by Lily AI found that 40% of shoppers have already…14.03.2025
With St. Patrick’s Day around the corner, retailers are seeing a surge in demand, particularly in food and beverages, which remain the most popular purchase category for the holiday. From festive…13.03.2025
The latest Kantar data reveals that major French retailers are making significant strides in market share: - Carrefour leads the pack, increasing its share to 21.9%, thanks to its dynamic…12.03.2025
In today’s digital-first world, where content is consumed in fleeting seconds, print media remains a powerful force. Why? Because print is tangible, trusted, and memorable. Research shows that…10.03.2025
In today’s challenging economic landscape, every little saving makes a big difference. That’s why it’s great to see retailers like Lidl and Eroski stepping up by reducing prices on essential products…07.03.2025
We’re thrilled to see Salling Group launching an initiative to spotlight European products in over 750 stores across Denmark! By featuring 1,500+ products from various European countries, they are…05.03.2025
Omnichannel shopping is no longer a trend—it’s the new retail reality. With consumer behavior evolving rapidly, retailers must adapt to deliver seamless experiences across online and offline channels…04.03.2025
We know that in a world flooded with digital ads, print remains a powerful tool for brands that want to stand out. While some may question its relevance, the truth is that print advertising offers…03.03.2025