- A recent study reveals that French consumers visit an average of nine different grocery retailers to meet their shopping needs. This growing trend of multi-retailer shopping highlights a key shift:…17.04.2025
- Italy’s food retail sector has demonstrated remarkable resilience, achieving a 3% turnover growth in 2024, as reported by Mediobanca. This growth is attributed to strategic factors such as enhanced…16.04.2025
- A recent study highlights a significant shift in consumer behavior: over half of UK shoppers are now disregarding brand names when making purchasing decisions. This trend is driven by factors such as…15.04.2025
- A new study reveals what we at ELMA Europe have known for years - personalized marketing isn’t just a nice-to-have, it’s a game-changer. According to research covered by Chain Store Age,…14.04.2025
- 9 Trends Shaping the Future of European Grocery Retail The European grocery retail market is undergoing significant transformations. According to McKinsey's State of Grocery Retail Europe 2025…10.04.2025
- According to GlobalData, UK consumers are projected to spend £1.9 billion this Easter, marking a 4% increase from 2023. Notably, 69% of consumers plan to make at least one Easter-related purchase,…09.04.2025
- In an era dominated by digital noise, brands are rediscovering the power of print—especially when integrated with automation. Automated Direct Mail (ADM) bridges the gap between digital engagement…03.04.2025
- Retailers are leveraging AI to deliver hyper-personalized in-store experiences, blending digital convenience with physical retail engagement. From AI-powered recommendations to smart checkout systems…02.04.2025
- Artificial Intelligence (AI) is revolutionizing the marketing landscape, empowering brands to connect with their audiences in unprecedented ways. From crafting personalized content to optimizing…01.04.2025
- At #Shoptalk2025, the future of retail was clear: visual search is transforming how consumers discover and shop for products. But what if we combined this with the power of doordrop marketing?…31.03.2025
- According to a recent survey, 85% of shoppers are turning to private labels due to high prices—and they’re not just saving money. A striking 94% of them are satisfied with their purchases. We see…28.03.2025
- Consumer behavior is evolving - price-conscious shopping is now the norm rather than the exception. With inflationary pressures persisting, shoppers are prioritizing affordability, promotions,…26.03.2025