Q1 2023 results reveal that despite another challenging quarter for consumers, a greater proportion of mail was engaged with than at any point in the previous year, and a greater proportion resulted…31.05.2023
Door drop media is one of the most commercially successful print channels, but like all print media, it’s facing increasing challenges and resistance. In Part I of our Door Drop Series, Print Power…30.05.2023
On May 10 and 11, all ELMA members will be gathering in Budapest for our AGM in order to showcase our know-how, expertise, also latest success stories. During those 2 days of roundtable discussions,…03.05.2023
Close to a half of shoppers (42%) consider the environmental impact while purchasing food items, according the latest data from management consulting firm Kearney's 2023 Earth Day…25.04.2023
Despite initial signs that price rises are slowing, retailers globally are still worried about inflation dampening consumer spending, according to a survey of retail decision-makers…25.04.2023
According to the Q1 2023 Consumer Trends Report from e-commerce platform Jungle Scout, 43% of surveyed Gen Z consumers start their online product searches on TikTok, a higher number than those…04.04.2023
That’s according to a survey by customer-led marketing platform Optimove, which found that while 56% of consumers plan to shop for summer items in May and June, they are ready to act on related sales…31.03.2023
According to the Blue Yonder 2023 Sustainability Survey of consumers, 48% of respondents said they have developed an increased interest in sustainability over the past year, while 44% said it…31.03.2023
More than 80% of respondents will expect experiences curated just for them by 2030, according to the survey of 1,000 consumers from consumer financing company Synchrony, Interestingly, 62% of…29.03.2023
Millennials, Gen Z and Gen Alpha consumers will emerge during the next decade in eight fast-growing countries, signaling a need for companies to reinvent their digital commerce strategies.29.03.2023
According to a new survey from artificial intelligence (AI) platform InRule, younger consumers in general have a more favorable view of customer service automation than older consumers.20.03.2023
Data shows B2B brands, like B2C, generally serve the same customers, which demonstrates the wisdom of marketing to every buyer in your category.15.03.2023
