The Waitrose.com case study is a standout example of how leaflet media can drive online customer growth while protecting physical store performance. The objective was clear: increase new Waitrose.…11.06.2026
As the FIFA World Cup begins today, German retailers are hoping for a lift but expectations remain measured. According to ESM Magazine, the German Retail Association HDE expects only a modest sales…11.06.2026
To mark its 30th anniversary, Finnish circular economy company Etelä-Karjalan Jätehuolto Oy decided to surprise households with something practical: paper bio-waste bags, distributed via Suomen…10.06.2026
The Austrian advertising market remains a powerhouse of innovation and strategic media planning. The recently released “Österreichische Werbemarkt Studie 2026,” commissioned by ELMA member Austrian…08.06.2026
The Oddbox case study shows how better targeting can reduce waste, improve response and lower acquisition costs — especially for a sustainability-led brand. Instead of spreading door drops too…04.06.2026
According to Grocery Gazette, new ONS data shows that fewer UK trading businesses expect to raise prices in June, down from 28% in May to 20% in June. But the wholesale and retail sector remains one…04.06.2026
The Ocado case study is a brilliant example of how door-drop media can support customer acquisition when powered by smart data and precise targeting. As a challenger brand, Ocado wanted to win new…03.06.2026
A recent MPAC Survey 2025 highlighted by ESM Magazine shows that while younger consumers are digital natives, 76% of 18–35-year-olds still prefer shopping for food in supermarkets, while 14% buy…02.06.2026
From Reach to Behavioral Proof The "Black Box" of print advertising is officially open. Spotta are moving beyond simple distribution metrics to objective, performance-driven media decisions based on…02.06.2026
New data from the Czech Republic confirms: 84% of consumers read printed flyers, and 82% receive them directly in their mailboxes. This isn't just a habit; it's a financial strategy i.e 75% of Czechs…29.05.2026
Either way, it tells us something important about today’s grocery market. According to Retail Week, Lidl has moved ahead of Morrisons to become the UK’s fifth-largest grocer, reaching a record 8.6%…29.05.2026
After a successful AGM in Naples last week, we look forward to continuing the conversations at the DDM Congress in September! So save the Date! The International Doordrop Media Congress is heading…28.05.2026
