Blog

Most consumers are prioritizing value over brand loyalty — and they are going online to find it.

Shoppers are returning to stores, but it doesn’t mean they’re happy with the experience. 

Consumers are reassessing their retail spending, but will shop at retailers that provide the right type of customer experience.

After two years of frenetic activity fueled by a post-pandemic recovery, retailers are expected to confront a tougher operating environment in 2023. Growing headwinds include rising inflation,…

Coca-Cola, Cumbria University and Edinburgh Zoo were the most creatively effective regional press ads over the closing months of 2022, according to Kantar’s ‘The Works’ study.

The retail industry should expect more of the same — constant change — in 2023.

When marketers question their own assumptions about channels, data reveals advertising delivers more long-term ROI than previously thought, particularly from cross-channel campaigns.   …

Experts from several retail technology companies gazed into their crystal balls to provide a view of what the industry will experience in 2023 and beyond.

We look forward to sharing our latest doordrop market research, trends and working with you in 2023. Wishing you all the best in the New Year! 

Doordrop Media is still strong and has received an influx of new volumes •Total door drop volume across 14 markets is estimated at 97 billion items in 2021 •Total door drop media spend…

London, December 2022 – JICMAIL, the joint industry currency for ad mail, has today released the latest results from its panel-based mail planning system, which reveals that there has been a…

While the pandemic is finally coming to an end, the way it forever altered shopper behavior remains clear: shoppers expect a seamless experience from site to store, and retailers are continuing to…