A recent study reveals that French consumers visit an average of nine different grocery retailers to meet their shopping needs. This growing trend of multi-retailer shopping highlights a key shift:…17.04.2025
Italy’s food retail sector has demonstrated remarkable resilience, achieving a 3% turnover growth in 2024, as reported by Mediobanca. This growth is attributed to strategic factors such as enhanced…16.04.2025
A recent study highlights a significant shift in consumer behavior: over half of UK shoppers are now disregarding brand names when making purchasing decisions. This trend is driven by factors such as…15.04.2025
A new study reveals what we at ELMA Europe have known for years - personalized marketing isn’t just a nice-to-have, it’s a game-changer. According to research covered by Chain Store Age,…14.04.2025
9 Trends Shaping the Future of European Grocery Retail The European grocery retail market is undergoing significant transformations. According to McKinsey's State of Grocery Retail Europe 2025…10.04.2025
According to GlobalData, UK consumers are projected to spend £1.9 billion this Easter, marking a 4% increase from 2023. Notably, 69% of consumers plan to make at least one Easter-related purchase,…09.04.2025
In an era dominated by digital noise, brands are rediscovering the power of print—especially when integrated with automation. Automated Direct Mail (ADM) bridges the gap between digital engagement…03.04.2025
Retailers are leveraging AI to deliver hyper-personalized in-store experiences, blending digital convenience with physical retail engagement. From AI-powered recommendations to smart checkout systems…02.04.2025
Artificial Intelligence (AI) is revolutionizing the marketing landscape, empowering brands to connect with their audiences in unprecedented ways. From crafting personalized content to optimizing…01.04.2025
At #Shoptalk2025, the future of retail was clear: visual search is transforming how consumers discover and shop for products. But what if we combined this with the power of doordrop marketing?…31.03.2025
According to a recent survey, 85% of shoppers are turning to private labels due to high prices—and they’re not just saving money. A striking 94% of them are satisfied with their purchases. We see…28.03.2025
Consumer behavior is evolving - price-conscious shopping is now the norm rather than the exception. With inflationary pressures persisting, shoppers are prioritizing affordability, promotions,…26.03.2025
