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With the amount of data businesses amass today, understanding customers to personalize their shopping experience is more possible than ever before. And that’s good news for retailers because…

Total Halloween spending is expected to reach a record $12.2 billion, topping last year’s record of $10.6 billion and also exceeding pre-pandemic levels, according to the National Retail Federation’s…

Twenty-seven percent of consumers started their holiday shopping as early as August this year, an increase from 19% who had started at the same time last year, according to Jungle Scout’s “Q3 2023…

Younger generations are most likely to have made an impulse purchase of a product they saw on social media in the past year, with 53% of millennial and 51% of Gen Z social media users making an…

Sixty-four percent of consumers will not do business with a company after a poor customer service encounter, contrasting sharply with the 2% who say it’s unimportant, according to a survey…

Unadjusted seasonal sales are expected to grow 3.0% year-over-year in November and December, with 90% of the growth coming from e-commerce and mail-order sales, according to Bain & Company’s “…

According to “The Great Generational Shopping Divide,” a study of more than 2,000 consumers in the U.S., U.K., and Australia conducted by global data intelligence platform Near, 80.1% of respondents…

There are parallels between the pre-print era and our conversationally-charged digital age, reveals journalist, book author and media expert Jeff Jarvis in his new book The Gutenberg Parenthesis.…

TV has long been one of marketers’ preferred ad channels, but its importance has declined massively over the past year, according to Kantar’s latest Media Reactions report.

One undeniable fact in the dynamic retail landscape reigns true: personalized on-premise experiences drive increased customer engagement. Two-thirds of consumers expect brands to understand…

Nearly six in 10 respondents plan to adopt AI, machine learning (ML) and computer vision (CV) technologies over the next year to enhance the shopping experience offered in stores and online, …

Thirty-eight percent of respondents plan to start their holiday shopping before Halloween, and 44% will begin before end of November, according to a recent survey of more than 6,000 consumers…