Blog

According to a new survey of consumers and marketers from digital experience platform provider Sitecore, both groups of respondents expect the metaverse to become a significant channel for social…

The vast majority (89%) of consumers in ICSC’s Annual Holiday Shopping Intentions Survey said inflation would impact their holiday purchases, noting that they would buy brands on sale or…

Eight in 10 surveyed store shoppers have made an impulse purchase, with 61% having selected an impulse item from the aisle, according to “Retail in Transformation: Impulse,” a survey of in-store and…

According to the Capterra 2022 Coupon Preferences Survey, the vast majority (85%) of surveyed consumers are willing to share personal data in exchange for a discount. Eighty-six percent of…

Shoppers’ average holiday spending will be higher this year than last, but it won’t be enough to dent the impact of inflation.

Though it’s easy for marketers to be seduced by the short-term wins that come with lower-funnel activities, the evidence is clear: it takes a full-funnel strategy to make it through a downturn…

Dining out, travel, electronics and apparel are at the top of planned spending cutbacks, according to the September Monthly Consumer Sentiment Study from data and tech market research…

More than a fifth of brands have no employees with dedicated responsibility for marketing effectiveness, according to Marketing Week’s exclusive Language of Effectiveness Survey.

According to the Millennial Shopping Habits Trend Report from real-time coupon code search engine and directory CouponFollow, four in five (80%) surveyed millennials now do…

Loyalty programmes are often considered the preserve of big-name brands with even bigger marketing budgets. But commissioned research from Comarch, conducted by Forrester Consulting, suggests there…

 A nationwide study of the $1 trillion grocery market reveals which grocers are winning customers as the economy falters.

  Online sales will remain essentially flat year-over-year for the 2022 holiday season, according to the Salesforce Shopping Index, which analyzes global data from more than one billion…