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  • International retailers expand in the US
    All Roads in Retail Lead Here: 10 international brands with U.S. expansion plans
    Across the globe, American consumers have long been known for their spending power.  And increasingly, foreign retailers want to get in on the action.
    04.10.2023
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  • AI Machine translation Transcreation
    Unravelling Babel’s tongue: AI within transcreation
    AI has potential in ad translation, but creative copywriters still beat it at transcreation – adapting messages between languages with the right tone and context.
    02.10.2023
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  • Christmas Shopping online Survey
    Will Christmas shoppers go online?
    A new survey uncovers consumer plans for e-commerce this holiday season. Nearly 80% of respondents are planning to do all or most of their holiday shopping online, according to a survey of 1,000…
    02.10.2023
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  • AI in retail Consumer Personalization
    How AI Can Turn Customer Data Into Real Action
    With the amount of data businesses amass today, understanding customers to personalize their shopping experience is more possible than ever before. And that’s good news for retailers because…
    22.09.2023
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  • Halloween Shopper Most popular costume
    Halloween spending to hit new record high; most popular costumes are …
    Total Halloween spending is expected to reach a record $12.2 billion, topping last year’s record of $10.6 billion and also exceeding pre-pandemic levels, according to the National Retail Federation’s…
    21.09.2023
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  • Christmas Shopping An Early Start
    Christmas shopping off to early start, according to survey
    Twenty-seven percent of consumers started their holiday shopping as early as August this year, an increase from 19% who had started at the same time last year, according to Jungle Scout’s “Q3 2023…
    20.09.2023
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  • shopping online genZ
    Millennials, Gen Z spend big on social media-related impulse purchases
    Younger generations are most likely to have made an impulse purchase of a product they saw on social media in the past year, with 53% of millennial and 51% of Gen Z social media users making an…
    19.09.2023
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  • Customer pain points with online shopping
    Leading customer service pain points for online shopping are ….
    Sixty-four percent of consumers will not do business with a company after a poor customer service encounter, contrasting sharply with the 2% who say it’s unimportant, according to a survey…
    18.09.2023
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  • Christmas Shopping Bag
    Christmas sales growth to be sluggish; six tips to weather the storm
    Unadjusted seasonal sales are expected to grow 3.0% year-over-year in November and December, with 90% of the growth coming from e-commerce and mail-order sales, according to Bain & Company’s “…
    13.09.2023
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  • Millennial woman shopping
    How Gen Z, millennial omnichannel shoppers differ from Gen X, boomers
    According to “The Great Generational Shopping Divide,” a study of more than 2,000 consumers in the U.S., U.K., and Australia conducted by global data intelligence platform Near, 80.1% of respondents…
    11.09.2023
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  • Jeff Jarvis Print Power Guttenberg Parenthesis
    The Gutenberg Parenthesis: How print shaped society
    There are parallels between the pre-print era and our conversationally-charged digital age, reveals journalist, book author and media expert Jeff Jarvis in his new book The Gutenberg Parenthesis.…
    08.09.2023
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  • TV Advertising Holding a remote
    TV is no longer a ‘preferred’ ad channel for marketers
    TV has long been one of marketers’ preferred ad channels, but its importance has declined massively over the past year, according to Kantar’s latest Media Reactions report.
    06.09.2023
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