According to a new survey of consumers and marketers from digital experience platform provider Sitecore, both groups of respondents expect the metaverse to become a significant channel for social…
- The vast majority (89%) of consumers in ICSC’s Annual Holiday Shopping Intentions Survey said inflation would impact their holiday purchases, noting that they would buy brands on sale or…20.10.2022
- Eight in 10 surveyed store shoppers have made an impulse purchase, with 61% having selected an impulse item from the aisle, according to “Retail in Transformation: Impulse,” a survey of in-store and…18.10.2022
- According to the Capterra 2022 Coupon Preferences Survey, the vast majority (85%) of surveyed consumers are willing to share personal data in exchange for a discount. Eighty-six percent of…11.10.2022
- Shoppers’ average holiday spending will be higher this year than last, but it won’t be enough to dent the impact of inflation.06.10.2022
- Though it’s easy for marketers to be seduced by the short-term wins that come with lower-funnel activities, the evidence is clear: it takes a full-funnel strategy to make it through a downturn…03.10.2022
- Dining out, travel, electronics and apparel are at the top of planned spending cutbacks, according to the September Monthly Consumer Sentiment Study from data and tech market research…30.09.2022
- More than a fifth of brands have no employees with dedicated responsibility for marketing effectiveness, according to Marketing Week’s exclusive Language of Effectiveness Survey.28.09.2022
- According to the Millennial Shopping Habits Trend Report from real-time coupon code search engine and directory CouponFollow, four in five (80%) surveyed millennials now do…26.09.2022
- Loyalty programmes are often considered the preserve of big-name brands with even bigger marketing budgets. But commissioned research from Comarch, conducted by Forrester Consulting, suggests there…23.09.2022
- A nationwide study of the $1 trillion grocery market reveals which grocers are winning customers as the economy falters.21.09.2022
- Online sales will remain essentially flat year-over-year for the 2022 holiday season, according to the Salesforce Shopping Index, which analyzes global data from more than one billion…19.09.2022