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By using data to communicate experiences that pull customers in, rather than pushing undifferentiated offers, brands can transform loyalty’s effectiveness.

Physical stores will drive growth across all channels during the 2022 holiday shopping season.

Walk into any shopping center, restaurant, or convenience store, and you’re sure to experience some degree of inconvenience that can almost always be traced back to COVID-19

According to the latest weekly BOXpoll consumer survey from Pitney Bowes, more than half (56%) of respondents said their motivations for buying online have changed since the height of the…

CANNES LIONS, June 21, 2022: Leaders from many of the largest companies and associations in the world’s advertising industry have announced their intent to apply learning from the UK and plan the…

Anyone who wants to receive advertising mail should expressly agree to this: This is how Deutsche Umwelthilfe sees it and calls on the Federal Government to adopt a new legal regulation. But…

Retail spending stalled in May as consumers dealt with continuing inflation for food and other essentials and high prices at the pump.

Q1 2022 results reveal that mail volumes on the JICMail panel have reached their highest level since Q1 2020 – a clear indicator of post-pandemic advertiser confidence in the print and doordrop…

Feibra's Lucky Car customer chose a particularly eye-catching print creative – and extremely suitable for the brand as well. 😊 In addition, separate variants were printed and distributed for each…

According to “How Data is Driving Next-Generation Customer Experiences,” a new survey of 100 global customer experience executives from data governance technology provider Precisely, 96% of…

As the pandemic put a stop to fundraising, how could the RNLI boost their severely declining donations coffer? Through a strongly worded printed call to action in the form of a doordrop. Whistl’s…

The gap in print production knowledge within agencies and brands is stifling the use of print. But if those marketers had access to a tool that made the whole process easier, would that make the…