Coca-Cola, Cumbria University and Edinburgh Zoo were the most creatively effective regional press ads over the closing months of 2022, according to Kantar’s ‘The Works’ study.23.01.2023
The retail industry should expect more of the same — constant change — in 2023.16.01.2023
When marketers question their own assumptions about channels, data reveals advertising delivers more long-term ROI than previously thought, particularly from cross-channel campaigns. …11.01.2023
Experts from several retail technology companies gazed into their crystal balls to provide a view of what the industry will experience in 2023 and beyond.06.01.2023
We look forward to sharing our latest doordrop market research, trends and working with you in 2023. Wishing you all the best in the New Year!02.01.2023
Doordrop Media is still strong and has received an influx of new volumes •Total door drop volume across 14 markets is estimated at 97 billion items in 2021 •Total door drop media spend…02.01.2023
London, December 2022 – JICMAIL, the joint industry currency for ad mail, has today released the latest results from its panel-based mail planning system, which reveals that there has been a…30.12.2022
While the pandemic is finally coming to an end, the way it forever altered shopper behavior remains clear: shoppers expect a seamless experience from site to store, and retailers are continuing to…23.12.2022
It has been a pleasure working or collaborating with you during this past year. We have certainly faced many challenges but we remain very hopeful for the year to come with an influx of new companies…23.12.2022
Timing and personalization are critical components of any holiday marketing campaign.21.12.2022
New data reveals consumer attitudes toward “grab and go” checkout-free stores, as well as toward social influencers.14.12.2022
Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year…13.12.2022
