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  • Newspaper Advertising
    How three brands achieved creative effectiveness in regional news brands
    Coca-Cola, Cumbria University and Edinburgh Zoo were the most creatively effective regional press ads over the closing months of 2022, according to Kantar’s ‘The Works’ study.
    23.01.2023
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  • Retail Outlook Deloitte
    Deloitte: Retail’s three hot-button issues — and biggest challenge — in 2023 are …
    The retail industry should expect more of the same — constant change — in 2023.
    16.01.2023
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  • Meta Data Science Short Long Term ROI
    Why cross-channel campaigns are the way to build profitable brands
    When marketers question their own assumptions about channels, data reveals advertising delivers more long-term ROI than previously thought, particularly from cross-channel campaigns.   …
    11.01.2023
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  • Technology Challenges in 2023
    Retail Tech predictions for 2023
    Experts from several retail technology companies gazed into their crystal balls to provide a view of what the industry will experience in 2023 and beyond.
    06.01.2023
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  • Wishing you a Happy New Year
    ELMA Wishes you a Very Happy and Healthy New Year
    We look forward to sharing our latest doordrop market research, trends and working with you in 2023. Wishing you all the best in the New Year! 
    02.01.2023
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  • Doordrop Trend Analysis 2010-2021
    ELMA publishes today its 12th year analysis of European door drop media spend and usage across 14 countries.
    Doordrop Media is still strong and has received an influx of new volumes •Total door drop volume across 14 markets is estimated at 97 billion items in 2021 •Total door drop media spend…
    02.01.2023
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  • JIC Mail Q3 Results Mail Effectiveness
    JICMAIL Q3 2022 results: With a quarter of a million mail items now measured JICMAIL reveals significant increases in mail engagement and effectiveness in Q3 2022 as the cost of living crisis deepens
    London, December 2022 – JICMAIL, the joint industry currency for ad mail, has today released the latest results from its panel-based mail planning system, which reveals that there has been a…
    30.12.2022
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  • Omnichannel Fulfillment
    2022 Omnichannel and Fulfillment Benchmark Report: Stores Become Last Mile Staging Grounds as Retailers Pursue Convenience
    While the pandemic is finally coming to an end, the way it forever altered shopper behavior remains clear: shoppers expect a seamless experience from site to store, and retailers are continuing to…
    23.12.2022
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  • Christmas Holidays and tree with presents
    Wishing you and your families a Happy Festive Season
    It has been a pleasure working or collaborating with you during this past year. We have certainly faced many challenges but we remain very hopeful for the year to come with an influx of new companies…
    23.12.2022
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  • Holiday Shopping Online Ecommerce
    The top customer peeves about holiday promotions are…
    Timing and personalization are critical components of any holiday marketing campaign.
    21.12.2022
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  • Mobile Shopping Frictionless Benefits
    Consumers see top benefits of frictionless shopping as…
    New data reveals consumer attitudes toward “grab and go” checkout-free stores, as well as toward social influencers.
    14.12.2022
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  • Recession Marketing
    The 2023 Agenda: Choiceful marketing comes to the fore as recession bites
    Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year…
    13.12.2022
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