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  • Gen Z Loyalty with brands
    Understanding Gen Z: Building Authentic Brand Connections
    Recent research reveals that Gen Z, despite their digital nativity, exhibits strong brand loyalty when they feel a genuine connection.  Key Takeaways: Gen Z values authenticity and purpose…
    28.05.2025
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  • Spotta second mail carrier in the Netherlands
    Breaking News in Dutch Postal Services
    We’re excited to share a significant development from our Dutch member, Spotta. They have officially registered as the Netherlands' second national mail carrier, directly challenging PostNL's…
    27.05.2025
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  • Dubin ELMA AGM
    That’s a wrap on the ELMA AGM 2025 in Dublin!
    A huge thank you to all our members, speakers, and contributors who made this year’s Annual General Meeting such an energising and inspiring two days. From strategic updates and powerful research…
    26.05.2025
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  • Trinity College Dublin
    Day 2 of the ELMA AGM kicks off in Dublin!
    After a fantastic first day, we’re diving even deeper into innovation, insights, and the future of doordrop media. Today’s Line-up will include: - Exclusive Consumer Insights Be the first to see the…
    26.05.2025
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  • Dublin
    Welcome to Dublin!
    We’re thrilled to kick off Day 1 of the ELMA Annual General Meeting in the vibrant city of Dublin! Join us as we come together to shape the future of letterbox marketing in Europe. From leadership…
    26.05.2025
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  • FMCG Kantar Report France
    French Shoppers Are Spending More on FMCG – What Does It Mean for Brands?
    According to the latest data from Kantar, FMCG sales in France rose by 4.3% in value during the four weeks ending April 14, with volumes also ticking up by 0.6%. This marks a pivotal moment for…
    15.05.2025
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  • Targeting and segmentation
    Is Your Marketing Team Equipped for Effective Segmentation and Targeting?
    A recent survey by Marketing Week reveals that over half of marketers identify a skills gap in segmentation and targeting within their organizations.  In today's data-driven landscape, the…
    14.05.2025
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  • 2025 Digital Media Benchmark Report
    2025 Social Media Industry Benchmark Report
    We’ve been eagerly awaiting insights from the 2025 Social Media Industry Benchmark Report. This report surveyed thousands of brands across 14 industries, providing crucial benchmarks for optimizing…
    13.05.2025
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  • Resilience in Retail
    Retail Reinvention: A Must-Have Mindset in 2025
    The retail landscape isn’t just evolving—it’s transforming at speed. From shifting consumer expectations to tech-fueled disruption, reinvention is no longer optional. It’s essential. We believe the…
    13.05.2025
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  • Trinity College Dublin
    Irish Easter Sales Surge Sets the Scene for ELMA’s Dublin AGM!
    Kantar's latest report shows a 6.9% boost in Irish grocery sales, driven by a late Easter and increased in-store promotions. This momentum is a clear sign of the resilience and innovation driving…
    09.05.2025
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  • AI reshaping Customer Experience
    AI is Reshaping Retail Customer Experience — Are You Ready?
    A recent survey by Chain Store Age reveals that 64% of consumers believe AI will enhance the quality and speed of customer experiences in the next 2–3 years . This underscores a significant shift in…
    08.05.2025
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  • In Store Ads
    In-Store Retail Ads Drive Real Results
    A new survey reveals that in-store retail media is not just surviving—it’s thriving. Consumers are noticing retail ads, engaging with them, and crucially, making purchases as a result. - …
    05.05.2025
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