Blog

We are excited to share key insights drawn directly from the presentations and studies presented at the recent DDM Congress in Brussels (Door Drop Media Congress)! The data is clear: the letterbox…

A new survey shows younger consumers are increasingly trusting AI, using it for gift ideas, price comparisons, and product research.  Key insights: 23% of Gen Z and 27% of Millennials say…

A recent article highlights a key shift: brand loyalty is weakening, as consumers place greater trust in the opinions of fellow shoppers.  Why this matters: Trust now lives in word-of-…

A new study finds that consumers in 2025 are increasingly influenced not just by price or product — but by how brands use AI and sustainability practices to build trust and authenticity. …

Whistl was nominated in the Best Customer Experience Award category - a testament to their commitment to delivering measurable results, innovation and excellence in customer engagement. At ELMA, we…

We have just read the latest Marketing Week piece on how “new value entrants” are disrupting UK retail and wow, there’s a lot for established brands to pay attention to.  Here are some of the…

New data from Worldpanel shows that local stores and e-commerce are driving growth in France’s grocery sector. Consumers are splitting their baskets, using local shops for convenience and freshness,…

Lidl has unveiled its latest international campaign, “Lidl: More to Value”, aimed at reinforcing its position as the go-to retailer for both quality and affordability. As discounters grow their…

Experian’s new survey shows shoppers across Europe are planning to spend less this holiday season. Budgets are tightening, but traditions aren’t disappearing. Here’s what we’re seeing: - Shoppers…

A big thank you to all the speakers, partners, and participants who made this year’s congress such an inspiring and insightful event. From thought-provoking keynotes to practical case studies, we…

New data shows Italian consumers are increasingly focused on healthier choices, fresh produce, and home cooking. This trend reflects a wider European movement toward wellbeing, value, and…

We’re excited to welcome our members to a day packed with fresh insights and inspiring perspectives. Day 1 brings together leading voices shaping the future of doordrop media: - Mark Davies (…