Every year, Google’s Year in Search offers more than trending keywords. It’s a window into what really mattered to people. And the 2025 edition is especially revealing. As highlighted by Marketing…29.12.2025
The votes are in! ESM Magazine has revealed the winner of the 12 Ads of Christmas 2025, crowning Europe’s most-loved retailer Christmas campaign of the year. What makes these festive ads so…26.12.2025
ESM Magazine has rounded up the must-visit retail trade shows and events for 2026 — and the list is a timely reminder that, even in a digital-first world, in-person connection still matters. Why…26.12.2025
UK Consumers Reined In Spending Ahead of the Budget. Confidence Paused, Not Gone New data reported by ESM Magazine shows that UK consumers pulled back on spending in the run-up to the Budget,…22.12.2025
According to ESM Magazine, Russian discount retailers are continuing to expand their presence across European markets, intensifying competition in an already highly price-sensitive retail…18.12.2025
New research reported by ESM Magazine shows that Christmas dinner prices in Belgium have remained broadly stable this year, offering some much-needed reassurance to households planning their festive…17.12.2025
According to Marketing Week, the way consumers engage with brands is evolving fast and the data tells a compelling story. Attention is harder to win, loyalty is more fragile, and relevance now…15.12.2025
According to the 2024 Census, doordrop media continues to prove its strength — not despite digital growth, but because of it. Doordrops: ⭐ Reach consumers at home, where decisions happen ⭐ Deliver…12.12.2025
Carrefour has launched a new retail concept in Belgium, designed to respond to evolving shopper expectations around convenience, value, and experience. The format reflects how grocery retail is…12.12.2025
A new report from Aldi highlights how UK consumers are reshaping their festive habits in response to ongoing cost pressures — and the shift is both practical and strategic. This Christmas, shoppers…09.12.2025
We are proud to announce that the ELMA 2024 Census Report is now live! This year’s edition captures a market undergoing transition — from overall volume shifts to national trends across all 16 ELMA…08.12.2025
A new survey reveals widespread frustration with seasonal offers that overpromise, confuse, or hide key details i.e undermining trust at the most competitive time of year. Key insights from shopper…04.12.2025
