Across the globe, American consumers have long been known for their spending power. And increasingly, foreign retailers want to get in on the action.04.10.2023
AI has potential in ad translation, but creative copywriters still beat it at transcreation – adapting messages between languages with the right tone and context.02.10.2023
A new survey uncovers consumer plans for e-commerce this holiday season. Nearly 80% of respondents are planning to do all or most of their holiday shopping online, according to a survey of 1,000…02.10.2023
With the amount of data businesses amass today, understanding customers to personalize their shopping experience is more possible than ever before. And that’s good news for retailers because…22.09.2023
Total Halloween spending is expected to reach a record $12.2 billion, topping last year’s record of $10.6 billion and also exceeding pre-pandemic levels, according to the National Retail Federation’s…21.09.2023
Twenty-seven percent of consumers started their holiday shopping as early as August this year, an increase from 19% who had started at the same time last year, according to Jungle Scout’s “Q3 2023…20.09.2023
Younger generations are most likely to have made an impulse purchase of a product they saw on social media in the past year, with 53% of millennial and 51% of Gen Z social media users making an…19.09.2023
Sixty-four percent of consumers will not do business with a company after a poor customer service encounter, contrasting sharply with the 2% who say it’s unimportant, according to a survey…18.09.2023
Unadjusted seasonal sales are expected to grow 3.0% year-over-year in November and December, with 90% of the growth coming from e-commerce and mail-order sales, according to Bain & Company’s “…13.09.2023
According to “The Great Generational Shopping Divide,” a study of more than 2,000 consumers in the U.S., U.K., and Australia conducted by global data intelligence platform Near, 80.1% of respondents…11.09.2023
There are parallels between the pre-print era and our conversationally-charged digital age, reveals journalist, book author and media expert Jeff Jarvis in his new book The Gutenberg Parenthesis.…08.09.2023
TV has long been one of marketers’ preferred ad channels, but its importance has declined massively over the past year, according to Kantar’s latest Media Reactions report.06.09.2023
