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As we approach the holiday season, shoppers are redefining how they approach gift-giving and celebrations. According to the latest EY report, consumers are embracing a value-driven mindset more than…

According to Deloitte’s latest survey, focused shoppers are driving spending to new heights this Black Friday and Cyber Monday. 💳✨ With an anticipated 13% rise in spending compared to last year,…

Lidl Hungary is stepping on the gas! According to ESM Magazine, the German discount supermarket chain has ambitious plans to expand its Hungarian network, aiming for a total of 250 stores in the…

Retail giant Walmart is known for pushing boundaries, and their latest focus is on AI! A recent Chain Store Age article dives into four key AI trends Walmart predicts will dominate the retail…

A new report by Circana, a leading advisor on consumer behavior, reveals a trend of uneven recovery in the FMCG (Fast-Moving Consumer Goods) market across Europe. While Northern Europe struggles,…

The holidays are a time for giving, but for retailers and manufacturers, it's also a prime time for maximizing profits! This season is packed with opportunities to boost sales and generate revenue,…

Black Friday is just around the corner, and this year, shoppers are armed with a powerful new weapon: Generative AI (GenAI). A recent study by the Boston Consulting Group reveals a significant trend…

Tired of age-based targeting? It's time to rethink your strategy. As Grant McKenzie argues, targeting by age is a simplistic and ineffective approach. Big ideas that resonate with people, regardless…

E-commerce giant Amazon is stepping up its game to compete with ultra-low-cost retailers like Temu and Shein. The company has launched a new storefront called "Haul" that offers products at…

Deck the halls with boughs of holly – and full shopping carts! A recent report from ESM Magazine reveals that UK supermarket sales are hitting record highs as shoppers gear up for the festive season…

A huge thank you to all 600 of you who follow the European Letterbox Marketing Association (ELMA) on LinkedIn! Your engagement and support are crucial in helping us promote the value of doordrops…

AI is transforming the way we shop online! A recent study reveals how consumers are leveraging AI to enhance their shopping experiences: Product Discovery: AI-powered search engines and…