Recent research reveals that Gen Z, despite their digital nativity, exhibits strong brand loyalty when they feel a genuine connection. Key Takeaways: Gen Z values authenticity and purpose…28.05.2025
We’re excited to share a significant development from our Dutch member, Spotta. They have officially registered as the Netherlands' second national mail carrier, directly challenging PostNL's…27.05.2025
A huge thank you to all our members, speakers, and contributors who made this year’s Annual General Meeting such an energising and inspiring two days. From strategic updates and powerful research…26.05.2025
After a fantastic first day, we’re diving even deeper into innovation, insights, and the future of doordrop media. Today’s Line-up will include: - Exclusive Consumer Insights Be the first to see the…26.05.2025
We’re thrilled to kick off Day 1 of the ELMA Annual General Meeting in the vibrant city of Dublin! Join us as we come together to shape the future of letterbox marketing in Europe. From leadership…26.05.2025
According to the latest data from Kantar, FMCG sales in France rose by 4.3% in value during the four weeks ending April 14, with volumes also ticking up by 0.6%. This marks a pivotal moment for…15.05.2025
A recent survey by Marketing Week reveals that over half of marketers identify a skills gap in segmentation and targeting within their organizations. In today's data-driven landscape, the…14.05.2025
We’ve been eagerly awaiting insights from the 2025 Social Media Industry Benchmark Report. This report surveyed thousands of brands across 14 industries, providing crucial benchmarks for optimizing…13.05.2025
The retail landscape isn’t just evolving—it’s transforming at speed. From shifting consumer expectations to tech-fueled disruption, reinvention is no longer optional. It’s essential. We believe the…13.05.2025
Kantar's latest report shows a 6.9% boost in Irish grocery sales, driven by a late Easter and increased in-store promotions. This momentum is a clear sign of the resilience and innovation driving…09.05.2025
A recent survey by Chain Store Age reveals that 64% of consumers believe AI will enhance the quality and speed of customer experiences in the next 2–3 years . This underscores a significant shift in…08.05.2025
A new survey reveals that in-store retail media is not just surviving—it’s thriving. Consumers are noticing retail ads, engaging with them, and crucially, making purchases as a result. - …05.05.2025
