- Recent research reveals that Gen Z, despite their digital nativity, exhibits strong brand loyalty when they feel a genuine connection. Key Takeaways: Gen Z values authenticity and purpose…28.05.2025
- We’re excited to share a significant development from our Dutch member, Spotta. They have officially registered as the Netherlands' second national mail carrier, directly challenging PostNL's…27.05.2025
- A huge thank you to all our members, speakers, and contributors who made this year’s Annual General Meeting such an energising and inspiring two days. From strategic updates and powerful research…26.05.2025
- After a fantastic first day, we’re diving even deeper into innovation, insights, and the future of doordrop media. Today’s Line-up will include: - Exclusive Consumer Insights Be the first to see the…26.05.2025
- We’re thrilled to kick off Day 1 of the ELMA Annual General Meeting in the vibrant city of Dublin! Join us as we come together to shape the future of letterbox marketing in Europe. From leadership…26.05.2025
- According to the latest data from Kantar, FMCG sales in France rose by 4.3% in value during the four weeks ending April 14, with volumes also ticking up by 0.6%. This marks a pivotal moment for…15.05.2025
- A recent survey by Marketing Week reveals that over half of marketers identify a skills gap in segmentation and targeting within their organizations. In today's data-driven landscape, the…14.05.2025
- We’ve been eagerly awaiting insights from the 2025 Social Media Industry Benchmark Report. This report surveyed thousands of brands across 14 industries, providing crucial benchmarks for optimizing…13.05.2025
- The retail landscape isn’t just evolving—it’s transforming at speed. From shifting consumer expectations to tech-fueled disruption, reinvention is no longer optional. It’s essential. We believe the…13.05.2025
- Kantar's latest report shows a 6.9% boost in Irish grocery sales, driven by a late Easter and increased in-store promotions. This momentum is a clear sign of the resilience and innovation driving…09.05.2025
- A recent survey by Chain Store Age reveals that 64% of consumers believe AI will enhance the quality and speed of customer experiences in the next 2–3 years . This underscores a significant shift in…08.05.2025
- A new survey reveals that in-store retail media is not just surviving—it’s thriving. Consumers are noticing retail ads, engaging with them, and crucially, making purchases as a result. - …05.05.2025