Doordrop and Digital Ads work together to drive online sales
Online retailer, Music Magpie, wanted to test how Doordrop Media could influence their online sales as part of an integrated campaign. A Classic Doordrop was distributed around the North West area, advertising a 25% off sale promotion.
Whistl determined the best sectors to target based on insights from a combination of customer data and geo-demographics to produce a Mosaic profile. This strategy reached existing customers and identified new customers who would engage with the brand.
69% increase in online sales in areas with Digital and Doordrop activity. Digital activity deployed across the campaign. In postcode sectors with Doordrop activity, online sales increased by 69% versus non-dropped sectors. Music Magpie will continue to use Doordrop as an effective part of their media mix.