- Morrisons chief executive Dalton Philips has made the bold claim that it has neutralised its rivals on price and will now focus on its points of difference.06.11.2014
- This unique research was undertaken by the GlobalDMA in partnership with Winterberry Group. It is the first comprehensive study into data-driven marketing practices at the quantitative level,…06.11.2014
- M&S saw profits rise for the first time in four years as a marketing push aimed at communicating the more premium nature of its food and womenswear ranges caused people to look again at the brand…05.11.2014
- Odeon Cinemas, Chipotle and Yo! Sushi are among a number of brands hoping to make daily deals more appealing to consumers by serving exclusive and relevant real-time offers.04.11.2014
- John Lewis is preparing for the launch of its much-anticipated Christmas ad campaign with a push on social media.04.11.2014
- After a less than sparkling sales performance last Christmas, this time Debenhams has plans to inspire the modern cross-channel shopper with a specifically crafted multimedia campaign and a…03.11.2014
- United Biscuits has been gobbled up by Turkish food manufacturer Yildiz Holding, a move it says transforms it into the world’s third biggest biscuit maker and will accelerate efforts to widen the…03.11.2014
- Starbucks is to deliver food and beverages to users of its mobile app ordering service in a bid to deliver what it calls “ecommerce on steroids” and maintain its first move advantage in the digital…31.10.2014
- Consumers are taking a “wait and see” approach to making big purchases despite an improvement in their personal financial situations as increases in consumer confidence “run out of steam”.31.10.2014
- Sainsbury’s is to replace David Beckham with Liverpool FC striker Daniel Sturridge as the face of all its marketing on encouraging kids to lead healthier lifestyles.29.10.2014
- Brands are wasting their effort getting fans to like them on social media. There are far more effective ways to create sales and meet business objectives29.10.2014