- As part of its ongoing turnaround, Procter & Gamble will step up the removal of up to 100 unprofitable brands while making the consumer the priority after ‘over-focusing on its rivals’, according…23.02.2015
- Twinings says its marketing has propelled it to become the number one premium tea brand in the UK as it prepares to splash £10m into a new campaign over the next 12 months in an effort to maintain…20.02.2015
- Asda has revealed it will refresh its branding and change its slogan to closer replicate parent company Walmart’s as it posted a 2.6% fall in like-for-like sales for the 12 weeks to 4 January.20.02.2015
- After significantly increasing its consumer facing marketing spend in 2014, Nestlé has announced plans to achieve organic growth of 5% this year, an improvement on its 2014 performance.19.02.2015
- Iceland’s joint managing director Nick Canning says the latest Peter Andre TV campaign is aiming for a ‘broad appeal’ by appealing to both traditional and middle class customers as the frozen foods…19.02.2015
- McDonald’s UK says click-and-collect is an area it is “exploring very closely” as it looks to continue digital innovation as part of its mass personalisation and customer convenience strategy.18.02.2015
- YouTube is to launch a documentary that aims to inform brands on the best way to reach millennials through the use of YouTube stars.18.02.2015
- Sainsbury’s has started the year with the highest ad spend of Britain’s biggest supermarkets as it increased its year-on-year spend by 11% to £4.6m.16.02.2015
- Gillette says it is seeing evidence of a reversal in the current shaving decline, which it claims is led by the ‘temporary’ popularity of ‘fashionable beards,’ as it prepares to reach 85% of UK males…16.02.2015
- Mondelez has vowed to continue pushing more money into what it sees as more cost-efficient channels, such as digital, in order to improve returns after profit fell in its latest quarter.13.02.2015
- Premier Foods’ grocery managing director Alex Whitehouse says the Mr Kipling maker’s ongoing ‘aggressive consumer marketing investment’ to combat a slump in sales will help it return to full sales…13.02.2015
- To put Aldi’s UK performance into context, we are talking about the highly mature UK grocery sector, which is – especially when assessing store estate numbers of the big four (Tesco, Sainsbury, Asda…12.02.2015