- Sainsbury’s is making a renewed marketing push focusing on its shift from a “high/low” to a “medium/low” pricing strategy after it revealed its worst Christmas performance in a decade, despite growth…07.01.2015
- Retailers pumped millions of pounds into their Christmas marketing campaigns this year but promotional events such as Black Friday proved a distraction for customers and brands alike.06.01.2015
- From drones to wearables, which consumer tech should marketers place their bets on?06.01.2015
- McDonald’s has launched what it describes as a “brand transformation” as it looks to arrest sales declines through a revamp of its “I’m lovin’ it” tagline.05.01.2015
- John Lewis looks to have outperformed its peers over Christmas once again after its Monty the Penguin marketing campaign and omnichannel service helped push sales up 4.8% amid concerns that the Black…05.01.2015
- Although European panellists were of various opinions when asked about recycling, a significant number of respondents (59%) said that they are very conscious about the environment and do recycle…22.12.2014
- From Dave Lewis’ marketing plan to revive Tesco to April Fools pranks and John Lewis’ Christmas ad, we take a look at the biggest news on Marketing Week this year.22.12.2014
- The delivery company Whistl (formerly known as TNT Post) has put a pioneering spin on the famous Dance of the Sugar Plum Fairy from The Nutcracker Suite – by pairing a ballerina with a brace of BMX-…18.12.2014
- This video may not win an Oscar but it is certainly full of heartfelt wishes from Alfonso, Anna and 40 other Traycco employees for a 2015 full of laughter18.12.2014
- Close to half of the panellists i.e 47% of households said that if retail brochures offer added value in the form of coupons and vouchers it significantly improves their shopping experience.16.12.2014
- More than a month since most of the supermarket launched their Christmas ads, the campaigns don’t seem to be having a great deal of impact on their sales, with Aldi and Lidl winning the Christmas…16.12.2014
- Britons may be mobile crazy, but when it comes to mobile ads, they don’t show the same enthusiasm.15.12.2014